Strand 2: Understanding enterprise
Free Leaving Cert Business notes for Strand 2: Understanding enterprise. Browse 7 topics and read online without an account.
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2.1 Enterprise in its broadest senseEnterprise means taking the initiative to begin something new. Enterprising people do not wait around for others to fix a problem.2.2 Idea developmentIdea development is the process of generating, shaping, testing, and evaluating new product or service concepts before committing substantial capital.2.3 Business planningA business plan is a comprehensive written document outlining an enterprise's goals, operations, marketing strategy, and financial projections.2.4 The target marketMarket research is the systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and services.2.5 Operations and financeThe Business Model Canvas outlines how an enterprise operates, creates, delivers, and captures value.2.6 Growth, development, and expansionNo business stands still.2.7 Managing riskEvery firm faces commercial uncertainty.
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